How To Write Click-Worthy Pinterest Titles

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Yi Ming Lai

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What makes a Pin get huge amounts of traffic but another with literally zero clicks? If you find yourself scrolling on Pinterest for hours and hours, chances are you tend to click on certain pins that have irresistible Pinterest or Pin titles that make you curious.

An effective Pinterest title is one that gets you that elusive click and consistently sends traffic to your website or blog. If you use Pinterest to market your business, services or your blog, it is important to learn how to write Pinterest Titles that work FOR you. 

So, how do you write click-worthy Pinterest Titles time after time? 

 

What Is A Pinterest Title?

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A Pinterest title is the context to the content of your Pinterest graphic(or Pin), that includes your video, blog post, podcast episode or even your lead magnet. As your Pin acts as an ad for your content, the Pinterest Title is essentially the copy that sells your idea, services or product. 

How Do You Write The Title Of A Pin?

Instead of always having effective and enticing pin copy escaping away from you, I've discovered a way to always write pin copy that works on Pinterest.

There has to be three ingredients in pin copy that gets you clicks:

 

#1 A clear and easy to read title

#2 The title has to invoke curiosity, either through highlighting someone's struggle or hints at a solution

#3 Include a Call To Action that is interesting

To shorten this formula, it's CLEAR TITLE + CURIOSITY INVOKING KEYWORDS+ CALL TO ACTION. 

Before you jump in to write your first enticing pin copy, here are a few pin title starters to get your inspiration rolling. As a pin copy and design collector on Pinterest, I've saved a few of Pinterest experts who've created absolutely gorgeous pins that enticed me to click through straightaway. Here are a few pin copy titles you can try the next time you find yourself designing Pinterest graphics.

Examples Of Click Worthy Pin Titles

 

Number titles such as ____ Reasons Why and ______Ways work all right on Pinterest graphics. If you're looking to elevate your Pinterest growth, then it's time to write EXCITING and ENTICING pin copy! Stop writing all those generic pin titles and copy!

Set yourself apart with your enticingly curiosity invoking titles. For example, I want to write a title for this blog post. Instead of using the same old “HOW TO WRITE EFFECTIVE PIN COPY” which might give me mediocre results, I will reel my audience in by writing something like this instead.

Pro Tip: Question type of Pinterest titles are exceptionally effective on Pinterest when done well!

  • Why You Suck At Pinterest: Your Pin Titles Are Too Boring
  • 3 Steps To Sweeten Your Pinterest Traffic
  • The Number One Reason Nobody Clicks On Your Pins
  • 5 Reasons Why You're Failing To Grow Your Pinterest Traffic
  • Stop Writing Pinterest Boring Pin Copy: The Secret Formula You Need
  • Want more traffic to your blog? Your Pin Copy Is The Culprit!

There are so many ways to word your Pinterest graphic's copy! Life is too short, so make Pinterest fun for yourself too.

Why not?

Action step #1: Get a pen and a piece of paper. Write down 3 to 5 DELICIOUSLY enticing pin copy for your old blog posts. Design a few Pinterest graphics and upload them on Pinterest! Tweak your pin copy until you find 2-3 title that works really well for your niche.

 

Write Your Pin Titles With User Intent In Mind

 

As a digital marketer, blogger and Pinterest manager, everyday I learn new things about how Pinterest marketing can be further optimised.

Among all the lessons I've learnt so far, having the user's mind is the one that stands out. While designing Pinterest graphics for my clients, I realised that I've always been going at it with my own perspective and aesthetics.

The same can be said about what I blog about and how I used to write my pin copy. Instead of writing it in an engaging manner, my pin copy ended up soggy and boring. Without a doubt, that actually made my Pinterest views and my blog's page views suffer for a while.

So the next time you sit down to write your pin copy, think about the kind of pin titles that makes YOU curious enough to click through to somebody's blog or website. I find these questions really useful when it comes to writing copy on my Pinterest graphics that works well.

  • What are my pressure points? What kind of pressing problems would I want to solve desperately?
  • What kind of topic makes me tick?
  • How would my blog post help anybody? What's in it for them?
  • What recurring theme on Pinterest is annoying enough for me to find an alternative solution?

Grab Your Free Enticing Pinterest Copy Checklist Here

 

As you can see, writing enticing pin copy is not as challenging as you think. It might take a few months of practice, but you'll eventually get there.

I'm really glad that I've invested my time and energy into studying the secrets of Pinterest Titles that get me lots of blog traffic each month on autopilot.

To make your progress faster, I've created a checklist here for you. Keep this “Enticing Pin Copy Checklist” close to you, keep practicing and voila! You might become a Pinterest ninja in no time.

I can't wait for you to be kicking buttocks on Pinterest!

Action step #2: Download this FREE checklist now. Use it to do the Action Step #1 repeatedly until you become the master of enticing Pinterest copy.

 

Do you struggle to write engaging and enticing pin copy for your Pinterest graphics? Get this FREE checklist now to learn exactly how the pros on Pinterest do it!