Do you ever wonder why you've spent hours pinning on Pinterest but getting no results? Here are 7 reasons why you're not successful on Pinterest!

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Why No One Is Pinning Your Content On Pinterest

 

To find out the reason why you're not gaining any results from marketing on Pinterest, let's take a look at the 7 KEY ingredients to be successful.

1. Great content
2. Great keywords and SEO
3. Eye-catching and attention grabbing pin designs
4. Effective copy writing on your pins
5. Great profile
6. Branded images and boards
7. Effective use of Tailwind

Rank On The Smart Feed

 

If you want results on your Pinterest profile, you will need to know how to get on the smart feed more often.

The biggest reason why you're content is not gaining any momentum is the fact that NO ONE SAW YOUR POSTS. 

Solution: You need to get on the good side of Pinterest's smart feed! 

What is smart feed? Pinterest's algorithm generally favours “pinners” who consistently pin content that is popular. The key to be successful on Pinterest is to be consistent and always pin great content!

So how do you know what pins are popular, and how do you get your content shown more often on the smart feed?

Here are a few things to look for when browsing through your own feed on Pinterest.

Your home feed on Pinterest( which is when you click on the Pinterest icon) is curated by Pinterest via the keywords you've entered into its search engine. In other words, if you often type in keywords like “make money blogging” or “budget recipes”, then you'll see a lot of other people's pins with those keywords.

Get this though. Just because you have those keywords those not get you onto the smart feed. You have to be creating and posting pins that audiences on Pinterest WANT.

Pinterest SEO

 

Pinterest is a great tool for driving traffic to your website and generating leads for your business. Think about it this way. If Google is the nerdy version of a search engine, Pinterest is the GORGEOUS and VISUAL version of Google.

Repeat after me, Pinterest is a visual search engine. Intended for real people like you and me, searching for solutions and answers to their problems.

That's why you need to work on your Pinterest SEO skills.

What is SEO? SEO stands for search engine optimisation.

In the real world, it basically means using keywords that somebody would use when searching for something online.

For example, if I'm looking for “budget recipes for summer under $20”, that is what I would type onto Google or Pinterest. The keywords could be “budget, recipes, lunch, less than $20”. So, as a Pinterest marketer, if you think like a searcher, then you'll know the correct keywords to target your audience.

7 Reasons Why You're Not Successful On Pinterest

#1 Your Content Does Not Solve A Big Enough Problem

 

Let's face it. There are 2 million blog posts written everyday. So it's REALLY difficult to stand out without QUALITY content.

First of all, your niche has to be popular. And your topics have to be interesting and written with great insight, information and solutions for your audience.

Secondly, after you've created your content, the pin you create to promote your blog post on Pinterest has to look and sound good.

But the key here, is that your content does not solve a big enough problem. If nobody is looking for solutions to “my top 10 favourite stationary” or “why my life sucks”, nobody is going to read your posts!

Don't expect people to care about you if you're not giving them something they're looking for.

How to Fix It: Write down the top 5 problems or pain points in your life that you're looking for answers to.

I remember reading this post on Chasing Foxes that changed the way I blog. As a blogger, it's very important to keep the audience in your mind as you're writing. Think from the perspective of “What's In It For Me?” for your reader/audience/client/fan.

YOU NEED TO START SOLVING BIG ENOUGH PROBLEMS IN THE REAL WORLD TO BE SUCCESSFUL ON PINTEREST.

 

#2 Your Pin Descriptions Sound Robotic and Lacks Keywords

 

If you're a blogger promoting your posts on Pinterest, you need to write keyword rich descriptions that are PERSONABLE and RELATABLE.

That means, you should stop writing pin descriptions like a robot! Pinterest is a search engine, but it is also a social media platform. Remember the human side to Pinterest! The users are human, just like you and me.

So write your pin descriptions in a way you would talk about something you love. But with keywords embedded.

How to Fix It: Promote your own posts like you're a fan. Think of yourself as your own reader/audience, then write three to four clean sentences with some of your keywords.

#3 Your Pin Design Is Problematic

 

Creating attention-grabbing pins with CLEAR fonts and beautiful images can be challenging for beginners. That's why it's important to invest in educating yourself on how to create gorgeous Pinterest graphics.

Just like any other skill in life, the key to mastery is intentional repetition and practice.

How to Fix It: Redo your old blog post images and create show-stopping pins every time.

A couple of months ago, my pins on Pinterest were absolutely horrendous. However, over time, I started to make show-stopping pins every single time with the help of this course.

If you're more of an eBook person, I also highly recommend this one which is packed with actionable tips! This eBook changed my Pinterest game within a month and gained me more page views than ever.

#4 Your Pin Copy Does Not Arouse ANY Curiosity

 

What is copy? Half a year ago, I seriously would NOT HAVE ANY CLUE what copy is. In the online business world, your copy is what makes or breaks you!

Copy is essentially what you see on advertisements, marketing and promotional material. If a copywriter uses correct and effective keywords that make you SPEND MONEY on a product or service, then he or she has succeeded!

If your pins on Pinterest are not getting any views or results for your business, then it's time to learn how to write effective copy.

How to Fix It: Check out this free resource by copy expert, Marie Forleo here.

Don't worry. You don't need to spend thousands of dollars investing in online courses for that. Just take a look at how the successful pinners on Pinterest do it and learn from them.

If a pin gets viral, it's usually because it has GREAT copy and GORGEOUS design. Pay attention to how the copy arouses your own curiosity. So much so that you have to visit the pin creator's website or blog to read more.

You can create a secret board to collect pins with great copy on them. Keep practicing, and you shall one day get a viral pin!

#5 Your Profile Lacks Personality

 

Contrary to popular belief, you do not need LOTS of followers to be successful on Pinterest. However, you DO need a magnetic profile.

Many people neglect this by writing their Pinterest profile like they would their Facebook and Instagram profile. When it comes to your Pinterest business profile, you're promoting your business as well as your personality.

So, take a look at your Pinterest profile right now:

• Does it have a good photo of you smiling?
• Is your profile personable?
• Do you have a statement on your profile about the “why” behind your business?

I usually follow people who believe in the same things as me. If you think about it, chances are you're the same. The reason why you're reading this post is probably because you're looking for the same things as me.

How to Fix It: Upload a good quality photo of yourself and write an attractive and personable Pinterest profile description. For example: If you're a fashion blogger, then write a one-sentence description of your fashion niche or specialty.

#6 Your Pinterest graphics do not have cohesive branding

 

When I first started out as a blogger, I had NO idea what colours or fonts I would use to brand my images. Luckily, I created a logo. But still, my Pinterest graphics or pin images had no cohesive branding at all!

Think about how McDonald's brands everything! From their McCafe to their Happy Meals, you know and expect the same product appearance every time you eat there.

The same goes with artists and entertainers. My friend was a die-hard fan of Norah Jones for a decade. A few years ago, he attended her concert. I asked him, how was the concert? Did you enjoy it? He said, No, I was really disappointed. She has changed her sound and genre completely.

So remember, everything you do to promote your blog speaks of your brand. If you're pinning inconsistent colours and fonts on Pinterest, your fans and readers might get confused. Chances are you'll lose a lot of potential followers and traffic to your website!

How to Fix It: Learn from somebody who's spent hours upon hours of research about effective Pinterest marketing. This eBook is well worth the investment when it comes to pinning with a cohesive brand and getting results!

#7 You're Not Using Tailwind Tribes AND Pinterest Group Boards

 

To be successful on Pinterest, you need to take advantage of other pinners! The reason why many bloggers cite HUGE growth using Pinterest is because of group boards and tools like Tailwind tribes.

What are Pinterest group boards? When you browse Pinterest, you will come across two types of boards.

Here is an example of a collection of personal boards.

Group boards will look different. You'll see a circle with more than one person as the profile photo.

So how do you find AND join Pinterest group boards? Most people recommend searching for group boards in your niche on pingroupie.com. But I've discovered a quicker and more effective way of doing this.

You can search for Pinterest users in your niche on Pinterest by typing keywords into Pinterest's search bar. For example, look up “Personal Finance” and change the tab from “All Pins” to “People”.

How to Fix It: Set a 30 minutes time block to send emails to group boards and join Tailwind tribes. Being a contributor of a good amount of group boards take time. Pack your patience and keep working hard.

Get Results Pinning On Pinterest Today

 

As you can see, it's really not difficult to get the results you want on Pinterest. You can be successful if you stop doing the 7 things I've mentioned above.

Unlike social media platforms like Facebook and Instagram, being successful on Pinterest does not depend solely on a huge following. The key is to be consistent and pin quality content.

Want to learn more about the best practices when it comes to Pinterest marketing? Get on this 5-Day email course today to get started!